Why is the phone so heavy?

Are you like the many sales professionals who hate to do cold calls and see it as a necessary evil? Any one who says they like doing them is usually not telling the truth or is certifiable. So how can we take the sting out of cold calls?

• Stay focused on the goal or the reward. Always remember that overtime cold calls generally pay, and quite frankly, they can pay handsomely.
  
• Remember, cold calls are not forever. As you grow in the business, learn and integrate the tools, techniques and philosophies of the Sandler System, you will not need to do cold calls because you will be busy following up on all the referrals you will be getting from your clients.
• Cold calls are a great place to practice the techniques that you are using. You have nothing to loose and everything to gain. Try something new, specially when you are doing cold calls in person.
  

So the next time you decide to make a dentist appointment instead of a cold call, remember the above, get on the phone and create your future, one call at a time. You can do it.