You are probably wondering what this has to do with sales. It might be a stretch, but here’s what I was thinking: Communication Pie. I know quite a few people who utilize the internet for sales. In essence, they may have very little contact with the public or their prospects. So the words they use (7%) of the communication pie is critical. In fact, it is everything. What you say, the tone in the words and how you lay them out will make the difference between you and another company. I believe that even on the internet people can tell the difference between an “amateur” salesperson and a sales professional. So be careful – whether it’s your web site or a follow-up email, use the system.