As a volunteer for the Chamber I can remember sitting in a room full of people and cell phones banging out call after call and not blinking an eye. It was easy because I was a volunteer and it wasn't about me. Yet, here I am calling for me and our training center and I find the phone feels like a 100 lb. weight.
Here's the good news. I can do it and so can you. All you have to do is try. Each time you do you get better at it and it gets a little bit easier. It is like anything you do, with practice and repetition it gets easier. It's like a muscle that you train or a habit you start. Sure there are other ways of getting business. However a good sales funnel needs to be filled with a variety of activities.
So keep in mind the following:
- Cold calls are not forever, just till you build a good referral base.
- It's only part of your program. You need to have other items in your tool box of getting business like networking, marketing and referrals to name a few.
- Finally, no one has ever died from making a cold call. You will live to sell another day.
Take heart, you can do it. If I can, anyone can.