Tuesday, September 12, 2006

Time Management . . . I think Not

Okay, I know I have probably been on this soap box before, but it's worth going there again. How can you manage time? The truth is there are only 24 hours in the day and you have to sleep and eat. So really, when all is said and done, the only thing you can do is manage behavior or the things you do with your time.

As I do research for my clients on marketing tools and resources they can use, I run across all kinds of articles on time management, and I become frustrated with the term. Call it what it is, Behavior Management! Now the question becomes what do you want as the outcome, and what behavior will help you attain that goal.

For example: If you want more clients and you set a goal of getting one new client in the next month, then you can say to yourself, "self, what do I have to do to get that new client?" Then you create the list and implement the plan. Yes, time is involved in so much as you have to schedule activities on a calendar and you have to coordinate schedules with other people. Other than that, you are managing the things you do. Once you do that, the time falls into place and the results are a given.