Saturday, September 29, 2007

Focus On What You Want

I know this seems obvious, but we often tend to dwell on what we don't want. What does
that have to do with business? How often do I hear people talking about those clients from @#$%. We talk about all the things we don't like about them and how they drive us crazy. What we don't realize is that when we do that we actually encourage more of those types of clients to wander into our lives.

Instead, focus on the characteristics you are looking for in a client. For example: "I want clients that are motivated, ready to take action and appreciate what I do." That sounds so much better then: "I don't want clients who are demanding, unappreciative and unmotivated." Focus on what you want and get more of what you want. Also, if there is something you want in a client, it might help if you are that way in your transactions. Remember like begets like. It's the law of nature.

Thursday, September 27, 2007

Can You Hear What I Hear?

I had a great experience today. I was training a great group of people on marketing. My focus was the Get Clients Now! Program with a few extras. As we got into the session, I realized one of the team members had some internal dialog going on that might have been holding her back. You know what I mean -- the voices in your head? When we discussed the baggage we bring to sales and marketing or work in general, she made a funny comment. She said, "Sometimes the voices in my head are so loud, I think other people can hear them." Have you ever felt like that? I know I have. I really enjoyed her honesty and candor. The question is, are there any voices going on in your head that might be holding you back from your success?

Here are some of the things those voice might be saying?

"You don't deserve to be successful."
"What makes you think you deserve that?"
"It's not polite to talk about money with a stranger."
"Don't ask questions, that is too personal."

Those are just a few. Can you see how those voices could get in the way of closing a sale? Think about what internal dialog might be going on in your head. Become aware and once you are aware you must interrupt those conversations and change the words. Instead let the noise sound something like:

"I deserve success and it comes easily to me."
"People need what I have to sell so I will ask the right questions to help my clients."
"Questions are good, they help me understand what my client wants and needs."

Wednesday, September 26, 2007

I'm A Member!

Well I have finally decided to honor who I am, a blogger. To that end, I have joined Technorati. Check it out! Technorati Profile

Monday, September 24, 2007

Are You Replling Clients?

No, I don't mean because of personal hygiene. It's something so subtle we don't even know we are doing it. Let me give you an example:

The other day I was working with a client. During our two hour consultation we were very productive. We covered his niche and narrowed his focus. We discussed products and services. We even developed some steps to reach them and implementation strategies. As I was wrapping up the discussion with my client he said something to the effect, but let's be careful, because I am too busy for too many clients right now. It was in that moment that I knew why his business was not growing the way he wanted. He was sending out the message to the universe that he's too busy for more work, he had more than enough work to handle.

Are you sending out the message that you are too busy to add on another project? Do you feel overwhelmed by the prospect of more business while trying to develop a marketing plan. Remember, you are not alone. It is the plight of many a harried entrepreneur.

So what is the answer? First, take a deep breath, now exhale. It's time to take a look at what is keeping you so busy. Is there any thing you can outsource? Is there anything you can add to your stop doing list? It's time to re-frame your thoughts and to say to yourself, "I have all that I need to get it done." "I am open to working with new clients." It's time to reach out, get some help and then help those who need your help!

Friday, September 21, 2007

Part of History

I am still climbing down from the clouds after spending the weekend at a historic event. Milana Leshinsky, best known for her "Telesummits," came out of her home and held her first live event. I have the pictures to prove it. My business and the business of my clients' will never be the same!
"A relationship is not something that you pursue; it's what happens to you when you are immersed in serving the dreams of your customer." ~~ Tom Peters

Planting seeds . . .

I sometimes find myself frustrated with the "quick fix" "get rich quick" schemes you hear over and over. People go in with their eyes glazed over with visions of money and fame. Within a short time they are disillusioned. Only a few will make it in those programs. The rest struggle and end up losing money.

I do believe you can make a lot of money, and you can make it as quickly as you want. However, I believe it takes a lot of work, a behavioral plan of action and a great shift in your thinking.

For example: When you first start out in the career as a sales professional, you find yourself face to face with a phone and the dreaded cold call. Yet if you keep your eyes on the goal and stay focused on the task, that "behavior" is a short lived behavior. Why? Because the cold calls are little seeds you plant along the your path. Once the seed is planted you start to cultivate, fertilize and nurture those lovely seeds until one day it turns into a sale. After a while you get better at planting, you learn what fertile soil looks like and the harvest is sooner than before. But you have to plant the seeds. You have to do the behaviors.

Jim Rohn said it best: "Either get good at planting in the spring or become very good at begging in the fall."

Enjoy the harvest!!

Monday, September 17, 2007

Coaching Super Summit

I just got back from an amazing weekend in Baltimore, Md. I attended Milana's First Coaching Super Summit and it was just mind shifting. I hope over the next few days to pull my thoughts together and share some of my "ah ha" moments. For now I wanted to share this:

Do, Document & Delegate

Everything you do in your business, document the process down to every letter and email you send. Create a file to store all this information. This will then become your SOP (Standard Operating Procedures) or your Business in a Box/File. Then assess what someone else can do more effectively both in cost and time. Let it go, delegate it and then you do what you do best. Do those things that bring out the brilliance in you and your clients. If you do this you will create a business with the lifestyle you have always wanted. You will also have a business you can sell or license later on.

More to come . . .