Tuesday, June 26, 2007

Yes Virginia There is a Santa Claus

Every now and then you need a bit of a lift, a pick me up. Yesterday was one of those days. I was checking my emails and my mentor sent me this link which he had on his web site: www.vicjohnson.com. He is a motivational guru. Anyway, if you ever have one of those days, open this link and enjoy and remember anything is possible. Link: Dream a big Dream.

Friday, June 15, 2007

To blog or not to blog . . .

That is the question? I say blog. I love to write and to pontificate. So what if no one is reading, it is still out in the universe.
For business, blogging is an opportunity to share insights, thoughts, concerns and latest tips and tricks to help your clients. It's all good stuff. I like to think of a blog as an online newsletter. It gives companies a way to stay current and relevant in a rapidly changing and disposable world. Here you can be up to date in seconds.

So I say go ahead, blog away.

Wednesday, June 13, 2007

Blogging as a Metaphor

I just found a cool blog and the blogger sent out a challenge as a group blogging challenge. How would you explain blogging to your mother? Specifically, as a business strategy. I found it because I was looking for cooking metaphors, so here is how I would explain it to my mom.

Mom, in business we have many tools we use to get the word out about our businesses. Traditionally, we use yellow page ads, networking, word of mouth and web sites to name a few. A new tool that I like to keep in my tool box of marketing strategies is a blog. Blogs are a way to stay relevant and current, to unleash my creativity and allow my web site to to be a place people come back to. It is my hope that if I blog often and well, people will long for the next edition and thus I will be in the "top of their minds" when they are in need of my services.

So for me a blog is a tool I use to help me get the word out. I like having lots of tools.