Wednesday, October 17, 2007

Believe to Achieve

"If you see it in your mind, you're going to hold it in your hand." Bob Proctor

I have always believed this and it is wonderful to see it come true. I worked with a client who was working on a dream. It was a big dream that was one of those uphill battles. Today I was able to see it is coming true. The amazing thing is they always knew it would.

In the movie South Pacific, there is a song that talks about having a dream and the words go something like this: "You have to have a dream, cause if you don't have a dream, how you going to have a dream come true."

What is your dream? Can you see it? It should be like a movie picture in your mind. Walk in it, smell the smells, taste the tastes, hear the sounds and be in the space. It's your dream and you can make it come true.

Know your audience

I have the privilege of giving a 10 minute presentation next week to a networking group I just joined. I honestly was not sure what to present. My business is very diverse. After talking with a couple of colleagues I decided to take an informal survey of the group to see what their biggest marketing challenge is. I am already getting responses. The good news is now I can try to tailor my presentation to the needs of the group.

Lesson learned: Know your audience, take a survey and give the results in your next presentation.