I have the privilege of giving a 10 minute presentation next week to a networking group I just joined. I honestly was not sure what to present. My business is very diverse. After talking with a couple of colleagues I decided to take an informal survey of the group to see what their biggest marketing challenge is. I am already getting responses. The good news is now I can try to tailor my presentation to the needs of the group.
Lesson learned: Know your audience, take a survey and give the results in your next presentation.