Know your audience

I have the privilege of giving a 10 minute presentation next week to a networking group I just joined. I honestly was not sure what to present. My business is very diverse. After talking with a couple of colleagues I decided to take an informal survey of the group to see what their biggest marketing challenge is. I am already getting responses. The good news is now I can try to tailor my presentation to the needs of the group.

Lesson learned: Know your audience, take a survey and give the results in your next presentation.

Forget the Fear, Go for the Money

I know people would rather die than speak in public. But if it was going to make you money, don't you think you could work on conquering that fear? Public speaking is one of the most effective ways to generate leads and build credibility. After all, imagine speaking in front of a group of your target audience about something you know a lot about. Now have a seminar or offer to pitch or share at the end of the presentation. Hello, can you say ca-ching? Seriously, even if you don't want to "offer" anything at the meeting, have a drawing for a report or book. Collect all the business cards of everyone in the room. Give the prize away and run home and follow-up with all those warm leads. It just doesn't get better than that. I came across a good article that talks about speaking to make money. Follow the link and check it out. I think it might help you be focused as you prepare a speech and take some of those butterflies away.

Public Speaking as a Powerful Tool to Get Business