A song has been rattling around in my head all day that I think Frank Sinatra used sing, and I keep hearing the words "You've got to give a little." And as I thought about it I realized that in life and in sales, sometimes you need to give a little to get a little. What I mean is that when you take care of other people, lead them to things that they need by way of referrals and introductions, all of a sudden you become someone who cares about them. So when the time comes and someone is need of a service you provide, you will be paramount in their minds.
I might be thinking like this because I am in the process of joining a lead generating referral group called ERN. The whole premise of this group is to help each other build each other's businesses. They use creative ways to get to know each other's business and they are loyal to their members. It becomes a warm market to work. So as you give referrals, you are also receiving. Great concept.
So as you are about your day, don't forget to give first. Not only does it feel good, but the rewards maybe more than you even could imagine.
