Coaching is not a Fad anymore . . .

The results are in and the news is as I thought it would be. In a recent study conducted by Best Practices, LLC they noted that ongoing and incremental training/coaching is now the norm. They studied 36 companies across multiple industries including Fortune 500 companies. In those companies up to 90% of the companies utilitized ongoing coaching and training. They also noted that up to 75% of those surveyed utilized an outside vendor to provide the sales training/coaching support. This was not new to me. This is our philosophy. I often hear, "But our industry is so different." The truth is sales is sales. Sure there are nuances that need to be dealt with but when it is all said and done, we are selling a service, product or concept. It is always good to see that companies are seeing the value to what we have been doing all along.