I was talking with one of my mastermind buddies. I was saying that when I work with my clients, they are always excited about the possibilities. They love the ideas we generate together. We always enjoy our time together. Then the reality sets in, who is going to do all this work? Most of my clients are Entrepreneurs who have limited staff and even more limited time. Each task we generate to be part of their business development strategy seems daunting at best. To me, it is like the saying "it hurts so good." You have to do the work, pay the price, invest the time. But who, where, when, what and how?
The task that is most daunting and needed is a way to communicate with their customers on a regular basis. How do you create an email with a call to action? How do you create an email newsletter? What about the whole email opt-in situation?
I have done my research and read lots of good material from forums and boards. I think for the novice who is serious about creating a culture of high touch marketing, AWeber is the way to go. Their pricing is great, they offer a money back guarantee and a free trial. The have a robust support system and indoctrinate you into their system by demonstrating to you the power of autoresponders the minute you sign up with them. Within an hour you could have an email campaign launched and producing for you. Aweber is the tool I chose to use.
The next question is who? Well to start I suggest you look it over and see what you are comfortable doing. The good news is there are lots of great Virtual Assistants (VAs) out there that can do this for you. They will set it up and update if for you as well as manage it. So it could be really not a burden at all. And the return on investment will be well worth any effort you put into it.
Go check out Aweber.com to see how easy it is to use.