A Stop Doing List - What a Concept!

In our society we get caught up on doing so much that we keep list after list of things we need to do. In business it is very much the same. Most people mistake activity with productivity. Interestingly enough, Jim Collins in Good To Great noted the companies that make it to great learn not only what to do but what not to do.

Today I received a call from one of my first clients. We met at a Chamber Business Expo in 1994 and have been working together ever since. He asked me if I knew anyone who could handle the bookkeeping end of his business. He was throwing his hands up in disgust. He was done trying to do everything himself. Of course I had a great contact for him.

For me it was a valuable reminder of two things:

• It pays to be a human Rolodex! One of my gifts has been, when my clients need something done, they call me first to see if I know anyone who can get it done. I have always made it my business to meet contacts, get to know what they do and then refer them when appropriate.
• When you outsource the areas of your business that don't make you money but actually cost you time, you can focus your effort and energy on making money in the areas that you can make the most money.

So while you are creating your to do list, make sure you start a stop doing list. Enjoy and be profitable.