Thursday, June 23, 2005

Don't Give it Away

Tuesday Ed gave a great "ah ha" moment through a cute story. We were discussing getting paid what your worth. He commented that his doctor only charges for a test if it comes back with a diagnosis. Of course everyone had a blank stare on their faces and then he said it again with a bit of a grin. Then the light bulbs went on. Of course the Doctor charges you for his services even if he performs a test that comes back negative. And yet, he noted, professional sales people are still giving things away. It was interesting to watch that moment and the lights go on.

So charge what your worth. Charge for you spec. work or proposals. You are worth it and if nothing else, you were paid for the work you did even if they take your bid and shop you with your competitors.

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