Wednesday, October 05, 2005

If you don’t take care of your customer’s . . .

Someone else will. Dianna Booher, President of Booher Consultants, defines customer services as: "Good customer service is no longer enough. It has to be superior, WOW, unexpected service. In a nutshell, it means doing what you say you will, when you say you will, how you say you will, at the price you promised-plus a little extra tossed in to say I appreciate your business."

Ed in our last class gave a tool to do just that, take care of your customers. It’s like a maintenance check with a call for action at the end. Here are the five steps:

  • Appreciate: Call them and let them know how much you really appreciate them and their business.
  • Changed: Ask them if anything has changed in their business lately. It might turn out that things have and you have something you can offer them or you can refer them to someone who can help them.
  • How are we doing?: Yes, ask them. And then really listen and want to know. Now is the time to deal with any issues. If you ask you are a hero. If you don’t and there’s a problem, they will go away and you won’t know why, but chances are lots of other people will.
  • If you were me, what would you do to improve the process/service/product? This is powerful. Give you clients a chance to be CEO for a minute and give you their feedback on what you can do better. Or what you should stop doing.
  • Introduction: At this point you can see if there is anyone they would feel comfortable introducing you to.

By the time you have gotten to the last step, you have become a trusted advisor and they will be thinking of someone they can call on your behalf. It is important to do this all the time. This is part of the sales process and it will allow you to go back and re-sell over and over again.

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