What is the difference between 211° and 212°? Yes, just one degree. It is also the difference between hot water and boiling water. Once water boils it gives off steam which then gives off power which can move a locomotive. One degree turns water into power. This is true about people and effort. How many people are out there just coasting along around the boiling point but not actually boiling? What if you put in just a little extra effort, what difference would that make in your business? It could be one extra cold call? It could be one extra follow-up call? It could be a card or letter sent to a former client. Could that little effort yield big results? You won't know until you try. I say make the effort and find out. You've got nothing to lose and everything to gain.
Thank you Sam Parker for your words of wisdom in the priceless book.