Thursday, September 18, 2008

To Niche or Not To Niche

Ah the age old question. If I niche will I lose business? If I don't niche, will I be perceived as an expert? There are not simple answers. However, I do want to clarify, or maybe even suggest backing up a step. Before you get to that question, have you asked yourself, what is it that you do better than anybody else that someone will pay you money to do for them? I know it is not the best English, but here is another way of saying it. What are you best at? And What is it you have to offer that people will pay you big money? Once you have answers for that, then start to further define who those people are, where they hang out and what they do. That is the start of a great, lucrative niche. Good luck.

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