Anatomy of a Launch

The launch is underway. I have read about launches and witnessed launches but this is my first official launch. So far it has way exceeded my expectations. I wanted to share with you my strategy for the launch of my Business Marketing Gym and the results because not only might it help someone, but I think it has been an interesting experience.

After getting my concept together and putting my ideas on paper, my first step was to share the idea with a business partner. He gave me some great feedback, and we ended up in an amazing mastermind session. I totally reworked the project. He suggested to have a "soft launch" with some of my key clients and contacts. Basically run it up the flag pole and see how it goes. I made a list of 6 individuals that I trusted and felt would add value to the process. I sent out an cryptic email and invited each of them to meet with me to hear my idea. In the email I said I considered them part of my inner circle and wanted them to be part of a great project I was putting together. Within two days of the email, I had five appointments.

As of this date, I have had two appointments. The first inner circle member signed up on the spot. The second one needed time to process and was positive about what he saw.

Next I have planned a meeting of the people who chose to become part of my Inner Circle or Charter Members of the Business Marketing Gym. There we will go over strategies for the full launch as well as implementation.

I have also scheduled three introductory sessions. This is getting very exciting. I will keep you posted on how it goes.

Can you hear what I hear . . .

I don't know about you but I am tired of the noise. I have had it with all this talk about the recession. I have made a stand and I choose not to participate. Yes the voices of doom and gloom seem to want us to, but I think we can make our own choice.

Today I stand in my right to choose. I have turned off the news. If there is something I need to know, I am sure someone will tell me. I am focusing on what I can do, what I can control. How did I get to this great place? I am glad you asked. Well it's been building for a while. Today I had the privilege of sharing a meal with several business owners who happened to be women. During the meeting a business coach shared on how to handle the stress of these difficult times. Dr. Anita actually recommended deep breaths, focusing on what you can control and ignoring the rest. She actually suggested turning off the news. And I have to say, I had started already backing off it, but now I am going cold turkey.

This gave me time today to start writing a mini business plan for a new niche I am working in. How awesome is that? See it's already working.

Recession Proof Your Business

When the going gets tough, the tough get going. Yes it is true these are difficult economic times. Yet, I find during tough times businesses are born. In fact, many an entrepreneur have been born out of a layoff or downsize. When there are gray clouds, there is always a silver lining. So the key to riding out these tough times is to hold fast to your dreams and get back to your goals. Adjust if you need and do something each day, no matter how small, to move toward the goal.

Action Step - Take Time To Answer These Questions:

What can I do today to improve my business?
What can I cut to reduce my expenses and improve my bottom line?
Is there a new target audience that needs my product or service?
Am I networking enough and effectively?