Networking - it works if you work it

It's funny how you do something for so long that you take it fore granted. There are times I feel I was born networking, but in reality I have been formally networking for about 17 years. Recently I have become very focused in my networking activities, and I have seen the fruits of my labor. At a recent meeting I was able to do a 10 minute presentation about my company and what I do; very relaxed gathering of women business owners. Just out of that 10 minute presentation I was able to fill a seminar for the following week. What is my point?

• Networking works if you work it,
• Have a plan and work the plan,
• Know what you want to accomplish at your networking event, and
• Follow up, follow up follow up.

I went to my meeting to share my story, tell what I do through stories and then I had a tangible offer that people could say yes to. Then I sent a follow up email thanking them for allowing me to share and repeating my offer. Three people signed up for my seminar. It works!

All a flutter for Twitter

Okay, I will admit I do not understand exactly how to use Twitter yet as a business tool to increase business, but I am enjoying the process of learning it. It is actually starting to grow on me. I have quickly gotten quite a few followers in a short time. I am also following quite a few myself. I love that it interfaces with Blogger and Facebook. Post once and distribute all over. Super idea! I like that I have to learn to be concise in my thoughts and judicious in my words. The more I spend on line trying to understand the cyber world, the more I realize just how small the world is and we truly are a global community. So why does there have to be so much war.

JV - Joint Ventures - A new beginning . . .

As I continue to grow, I continue to be amazed at all the awesome collaborations that are out there to be had. Today I started the process of a joint venture with a fellow business owner. We have similar backgrounds and passions. In just one hour at Paneras we realized we were onto something pretty special. I can't give you details right now, but it is going to be pretty awesome. What I can tell you is that it will change the lives of women everywhere that are trying to do the seemingly impossible - create a life of choice for themselves and their families. Stay tuned to hear more. . .

Lessons from my Launch

I have learned a lot about myself and how to launch a program. Mostly I learned that I can do it. Yeah!! I am enjoying the process as much as the outcome. My most recent discovery is that you need to have an enrollment form ready at the end of the introductory session to allow people to make a decision to buy. I had a flyer and then scheduled a follow up session. I realized that prolonged the process and was not a clear enough call to action. I love that I am not too old to learn and I that I am still enjoying the process.

Jim Rohn

Here is a classic quote from Mr. Rohn:

For things to change you've got to change. Otherwise, nothing much will change.

I am always working on improving myself. I do that by reading great books, listening to great books, watching great movies and spending time with people better than myself. I recommend you surround yourself with the best, read a lot and be open to becoming a better person.

Understanding and Harnessing Fear

Today I hit a brick wall. It was a small wall, but a wall none the less. As soon as I saw it, I got on the phone and called a trusted business colleague. I needed to be talked over the wall. She was amazing! Thank you Tammy!. Here is what she said in a capsule. She refined it down to this quote:

"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of God. Your playing small doesn't serve the world. There's nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We are born to make manifest the glory of God that is within us. It's not just in some of us, it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others." The above speech by Nelson Mandela was originally written by Marianne Williamson who is the author of other similar material."

Now I know what I must do. Even more important, I know what I must help my clients' do.

The Wall -- The Business Marketing Gym -- The Launch

I have been so proud of myself for pushing through some major fear. I know a lot of you may not experience this, but I must admit, every day I face a new and daunting task in building my business. In the past I never noticed the fear. But when it hit, I would find a way to stop what I was doing so the fear would go away. Then came the concept and potential launch of the Business Marketing Gym. Oh my! I had a knot in the pit of my stomach that felt like it was trying to come up my throat. I did not know what to do with the real physical pain. At first I thought I was getting sick and then it occurred to me that I felt it at certain times and they all related to the escalation of the realization of my Gym.

Here is the good news, I moved through it and got past it. I took some antacid to make sure I did not really get sick and to alleviate the pain and then I kept on pushing toward the goal. I have now had two introductory sessions. Both were well attended. I have had several follow ups after to discuss the Business Marketing Gym with my attendees. I am well on my way to filling a program. I have three slots filled and more introductory sessions in the works.

For me the launch was a success. Why? Because I did it even though every cell in my body was fighting me on it. It showed me that anything can be done with persistence. When I looked back at what was different this time from times in the past where I may not have succeeded, the answer was clear. I had created a support group of believers who have been checking in on me and working with me to help me realize my goals.

Lesson, even if you are alone in your business, you do not have to do it alone. Create a team, and advisory council to help you think bigger than yourself and to help you stay accountable to yourself. Powerful, powerful tool - I now know I never have to do this alone again.

The Launch Continues

Today was our Inner Circle meeting. It was great! First, I was prepared with an agenda, and I had discussed the agenda with my key players to make sure it was comprehensive. All my team members showed up, that alone was amazing. Then we had an amazing dialog about the program, the roles and expectations of the team. We were able to discuss any potential bombs that may blow up as well as all the wonderful possibilities. I think everyone walked away with a greater understanding of what the next steps are and their roles in the launch.

This Inner Circle concept has been probably the most pivotal piece to my puzzle, the one that had been missing. Here is what it does and why it is important to my launch. In the past when I tried to launch this program, it was like I was creating something out of thin air. I remember the few meetings I held in the previous launches. There were only two to four people. There was no energy, not excitement and no buy in. In fact, some of the people that were there were there free just have a warm body in the room. Now, when I set up the introductory sessions, and I have the actual Gym meetings, I will have a strong core group in the room. They will serve many roles:

• They are inviting future Business Marketing Gym members;
• They are going to break the awkward silences when they arise;
• They will ask the questions that others may feel too timid to ask until the group gets comfortable with each other; and
• They will edify me as the facilitator of the group because they are already bought in.

I am excited and already know that with the team of people we have assembled, we are going to create something magical.

I will keep you posted.

Anatomy of a Launch

The launch is underway. I have read about launches and witnessed launches but this is my first official launch. So far it has way exceeded my expectations. I wanted to share with you my strategy for the launch of my Business Marketing Gym and the results because not only might it help someone, but I think it has been an interesting experience.

After getting my concept together and putting my ideas on paper, my first step was to share the idea with a business partner. He gave me some great feedback, and we ended up in an amazing mastermind session. I totally reworked the project. He suggested to have a "soft launch" with some of my key clients and contacts. Basically run it up the flag pole and see how it goes. I made a list of 6 individuals that I trusted and felt would add value to the process. I sent out an cryptic email and invited each of them to meet with me to hear my idea. In the email I said I considered them part of my inner circle and wanted them to be part of a great project I was putting together. Within two days of the email, I had five appointments.

As of this date, I have had two appointments. The first inner circle member signed up on the spot. The second one needed time to process and was positive about what he saw.

Next I have planned a meeting of the people who chose to become part of my Inner Circle or Charter Members of the Business Marketing Gym. There we will go over strategies for the full launch as well as implementation.

I have also scheduled three introductory sessions. This is getting very exciting. I will keep you posted on how it goes.

Jim Rohn, “The Treasury of Quotes”

“Could creating your character be likened to an artist creating a sculpture? In my opinion, I believe that character is not something that just happens by itself, any more than a chisel can create a work of art without the hand of an artist guiding it. In both instances, a conscious decision for a specific outcome has been made. A conscious process is at work. Chara cter is the result of hundreds and hundreds of choices you make that gradually turn who you are, at any given moment, into who you want to be. If that decision-making process is not present, you will still be somebody. You will still be alive, but may have a personality rather than a character.”

Where in the world is . . . ?

No I did not disappear. I just took some time to take stock, focus and take care of my family. Here is the beauty of having a business that you can run from either home or the office. I had a sick house and lots of winter breaks. I may have been silent, but I certainly wasn't unproductive. In fact, this has been some of my most productive time. I have had time to squeeze in several MasterMind sessions over the past three months. During those sessions, I have crystallized my vision for my business and am proud to announce the first official meeting of my Business Marketing Gym is on February 16th. It is so exciting, I am not sleeping at night. I love when that happens. I will keep you posted on the success and challenges of launching and implementing my first coaching club.

And so it starts - My First JV Program

First, just to clarify so I am not accused of using jargon, JV stands for Joint Venture. I have heard of them and seen them in action. They are usually profitable. So I have been trying to see how this might apply to my business. Finally, I found someone whom I trust and have known for 17 years. Someone who is a good match for me and will compliment my expertise with hers. And today we started the dialog about how we can work together on a project. I can't give you all the detail, in fact, we have very few to give. But I can say that you will hear about it soon enough. When you do I think you will be excited to see what happens when two dedicated, passionate marketing mavens get together!

Come back soon to see when we announce an upcoming event. I think you will be pleasantly surprised.

Happy prospecting!!

All Roads Lead to Follow Up

It always comes back to follow up. When I was first trained by Joan Friedlander to be a Get Clients Now! Facilitator, I remember her saying "All roads Lead to follow up." Here is some statistical proof for those who like numbers.

A classic study of sales calls made by Dartnell and McGraw Hill produced the following fascinating statistics:

80% of all sales are made only after 5 or more contacts
48% of all salespeople give up after the first contact
25% give up after the 2nd contact
17% give up after the 3rd or 4th contact

These statistics show that 90% of the salespeople give up before 80% of the sales will ever be made!

Can you hear what I hear . . .

I don't know about you but I am tired of the noise. I have had it with all this talk about the recession. I have made a stand and I choose not to participate. Yes the voices of doom and gloom seem to want us to, but I think we can make our own choice.

Today I stand in my right to choose. I have turned off the news. If there is something I need to know, I am sure someone will tell me. I am focusing on what I can do, what I can control. How did I get to this great place? I am glad you asked. Well it's been building for a while. Today I had the privilege of sharing a meal with several business owners who happened to be women. During the meeting a business coach shared on how to handle the stress of these difficult times. Dr. Anita actually recommended deep breaths, focusing on what you can control and ignoring the rest. She actually suggested turning off the news. And I have to say, I had started already backing off it, but now I am going cold turkey.

This gave me time today to start writing a mini business plan for a new niche I am working in. How awesome is that? See it's already working.

Social Networking Works

I am an avid believer in Social Networking, now. Although I must admit I went kicking and screaming. Well, maybe not screaming. I am also a believe in internet tools. Let me share an example with you.

I use a tool called Google Alerts. When I want to follow a company, topic or person, I set up a Google Alert and on a daily basis I receive emails with information on the Alert if there is something to find on the Internet and in the News. Pretty simple. I believe in saving money and making money and helping my clients to do the same. I joined a company that helps me do that so I wanted to follow that company. Here's my site with the company: Lia's BigN. I set up a Google Alert to follow any stories and updates on Team National and the National Companies. Today I found the have a huge presence on the web, specifically in Social Networking. See for yourself: Team National Social Networking Presence.

So what is my point. If you take time to use the tools out there you can have a huge presence on the web and it does not have take a long time or a lot of money.

Action Step:

• Develop a Social Networking Plan
• Identify good sources for Networking
• Set up a Editorial Calendar to populate the sites usually with posts
• Then take action and make it happen.

Now just enjoy the results.

To Niche or Not To Niche

Ah the age old question. If I niche will I lose business? If I don't niche, will I be perceived as an expert? There are not simple answers. However, I do want to clarify, or maybe even suggest backing up a step. Before you get to that question, have you asked yourself, what is it that you do better than anybody else that someone will pay you money to do for them? I know it is not the best English, but here is another way of saying it. What are you best at? And What is it you have to offer that people will pay you big money? Once you have answers for that, then start to further define who those people are, where they hang out and what they do. That is the start of a great, lucrative niche. Good luck.

Never Give Up

I was listening to a training CD the other day and heard a quote I had never heard. It was from Harriet Beecher Stowe. It was so powerful, I felt compelled to share it with you.

When you get into a tight place and everything goes against you till it seems you could not hold on a minute longer, never give up then for that is just the place and time that the tide will turn.

I know I have had days when I think, "maybe I should just get a job." And then I realize, I am so close to the goal, I can almost taste it. That's when I tell myself "Don't give up! "

Jim Collins in his book Good To Great talks about the "fly wheel concept." He notes the hardest part of business is getting the momentum going just like pushing a fly wheel to get an engine started. Most people quit just before it's about to click into gear, that is when the momentum almost takes care of it self.

So keep pushing, stay focused on the goal. If you don't have a goal or a plan, contact me and we can get one together.

Focus & Discipline . . . That is the Answer

Today I found myself frustrated by the lack of quality work time I had. I felt like I did not have time to think. Then I thought about all the hours I squander when I do have it.

Each year I pick a different character trait to work on. With the above in mind, I decided to work on discipline of thought and action this year. Here is a quote to help keep me focussed.

The ability to concentrate and to use your time well is everything if you want to succeed in business--or almost anywhere else for that matter.
Lee Iacocca

What are you working on this year?

Event Beyond Events

I am not a big promoter of events. Someone could make a job of that based on the number of events that exists. However, I have to take exception to this one. This event is going to be the biggest event of the year. Check out Coaching Super Summit. It is for entrepreneurs who have information and expertise but have not yet learned how to turn that expertise into dollars. This event is loaded with six and seven figure entrepreneurs who turned their expertise into an ongoing source of revenue. I know I will be there. Please join me by signing up and take advantage of the early bird specials.

Remember, to take your business to the next level, you need to be at his event.

Plans without Action Is Like . . .

The other day I was traveling with my boys and we were stuck in traffic. One of my son's asked me why there was so much traffic. I replied it was because it was Rush Hour. To my reply he said, "Mom, if it's Rush Hour, why isn't anyone rushing?" Oh, the wisdom of a 6 year old.

Yesterday, I was listening to Bob Proctor on Goal setting. He discussed why people don't succeed in goal setting. He commented that there are people who are waiting for everything to be perfect before they implement the plan. So they are so busy planning they never get doing. He then told a story that pulled it all together for me. Quite frankly, I never heard it or thought of it before. He noted that when Henry Ford sold his first car there were no paved roads like we have today. In fact, the roads were dirt and gravel. Yet, he had a vision and kept true to the vision. So he sold the cars, knowing that if he built them the roads would come. And in deed a few million cars later, we have plenty of paved roads. If he waited till someone else caught his vision and paved roads in case there would be cars, we might not be where we are today.

Are you waiting for everything to be perfect? I say plan and implement. Launch and adjust the sails as you go. Without action, you will not reach all the great goals you have.

Recession Proof Your Business

When the going gets tough, the tough get going. Yes it is true these are difficult economic times. Yet, I find during tough times businesses are born. In fact, many an entrepreneur have been born out of a layoff or downsize. When there are gray clouds, there is always a silver lining. So the key to riding out these tough times is to hold fast to your dreams and get back to your goals. Adjust if you need and do something each day, no matter how small, to move toward the goal.

Action Step - Take Time To Answer These Questions:

What can I do today to improve my business?
What can I cut to reduce my expenses and improve my bottom line?
Is there a new target audience that needs my product or service?
Am I networking enough and effectively?

A Stop Doing List - What a Concept!

In our society we get caught up on doing so much that we keep list after list of things we need to do. In business it is very much the same. Most people mistake activity with productivity. Interestingly enough, Jim Collins in Good To Great noted the companies that make it to great learn not only what to do but what not to do.

Today I received a call from one of my first clients. We met at a Chamber Business Expo in 1994 and have been working together ever since. He asked me if I knew anyone who could handle the bookkeeping end of his business. He was throwing his hands up in disgust. He was done trying to do everything himself. Of course I had a great contact for him.

For me it was a valuable reminder of two things:

• It pays to be a human Rolodex! One of my gifts has been, when my clients need something done, they call me first to see if I know anyone who can get it done. I have always made it my business to meet contacts, get to know what they do and then refer them when appropriate.
• When you outsource the areas of your business that don't make you money but actually cost you time, you can focus your effort and energy on making money in the areas that you can make the most money.

So while you are creating your to do list, make sure you start a stop doing list. Enjoy and be profitable.

Keep on Keeping on

All of my clients know that I am a Mompreneur. What that means to me is that I am a mom first and business owner second. This becomes more clear in the Summer as I modify my work schedule. Usually my clients don't see much of a difference. Their projects are done on time. I just have to meet them in a smaller window of opportunity. To be honest, that is why I started my own business, to have flexibility in my schedule.

I can do this because I have a plan. With a plan I plan for times when I can schedule more meetings and perform more trainings. Then I know there are certain times I need to adjust my schedule, meet less often, maybe have teleconferences, and perform less trainings. The good news is this is all planned for and can be adjusted.

Of course my point is, have a plan and work the plan. Obviously, you have to be flexible, as things do change from time to time.

Just What I Needed to Hear

Conquering any difficulty always gives one a secret joy, for it means pushing back a boundary-line and adding to one's liberty.
-- Henri Frederic Amiel

Birth of a Product

It's time; I have been putting it off long enough. So I sit here at the computer trying to come up with a product the encapsulates what I do for my clients so I can basically bottle me. I have spoken to several fellow business owners who love to do this stuff and they cannot understand why this is just torture for me. I have been a "fly by the seat of my pants" kind of entrepreneur. Now I need to document the process and then package it. Wish me luck and check back often to see my progress.

When is it time to document?

I have had the pleasure of working with a great client recently that has been very successful. He's the ultimate entrepreneur who flies by the seat of his pants. It suddenly became apparent that he could not translate how he did what he did in a way that someone else could duplicate. Also, not everyone liked that approach. They were looking for a little bit more direction. It is really neat to be able to help his company not only reign in the vision, articulate it and then share it with the group. We are also documenting the process so it is no longer subjective or in the head of just one person. This will be something anyone can plug into.

So the question becomes "when is it time to document?" My answer is now and always. Even when it's just you, if you think you ever want to grow your business or more importantly, some day sell the business, it has to be documented. If it is not documented, you do not have a business with out the source, the owner. If you don't document, and the source is not available, the business stops. So by all means document the process.

My Wish For You -- The Business Owner

I just read this quote and it spoke to my business soul:

"I would rather be ashes than dust. I would rather that my spark would burn out in a brilliant blaze than be stifled by dry-rot. I would rather be a superb meteor, every atom of me in magnificent glow, than a sleepy and permanent planet."

Jack London

Nuggets To Share

I am an avid reader, in fact, my goal is to read one book a week. I just wanted to share a few nuggets I have come across in the latest readings:

"You are free to choose, but the choices you make today will determine what you will have, be and do in the tomorrow of your life." Zig Ziglar

"Never be bullied into silence. Never allow yourself to be made a victim. Accept no one's definition of your life, but define yourself." Harvey S. Firestone

"Things turn out best for the people who make the best of the way things turn out." John Wooden

"Have you ever said: 'I'll be happy when . . . I lose 20 pounds, live in a bigger house . . . get a new boyfriend/girlfriend . . . make more money, etc.?' You get the picture. Someday Isle is not a dream vacation spot. It's an imaginary destination to which you will never arrive. It is the carrot on the stick perpetually in front of you. So close you can see it, yet you will never reach it. Don't vacation on Someday Isle." Frank F. Lunn, Author of Stack the Logs!

If It's Good Enough for Ford

As always, I am researching to get ready for my Business Marketing Gym launch. I am so excited about the whole Mastermind concept. Then I came across this quote:

Henry Ford's Mastermind Group In "Think and Grow Rich", Napoleon Hill talks about Henry Ford's Mastermind Group:

"Men take on the nature and the habits and the power of thought of those with whom they associate in a spirit of sympathy and harmony. Through his association with Edison, Burbank, Burroughs, and Firestone, Mr. Ford added to his own brain power the sum and substance of the intelligence, experience, knowledge, and spiritual forces of these four men. Moreover, he appropriated and made use of the Master Mind principle."

Who are we to doubt these business leaders.

Entrepreneural Moments

I had the pleasure of hosting a local networking group at my new office. I was very excited. I have only been in my new office for nine days. As always the meeting went well. We discussed what we were looking for and challenges we were facing.

After the meeting was over we talked about the challenges of being "micro-businesses" trying to become big businesses. One of my fellow networking buddies shared that he sees value in what we do because the people that are members of our group have become an informal advisory board. It further validated my decision to launch my Business Marketing Gym in May. There is a need for people to get together to brainstorm new ideas, discuss challenges and share each others successes. I am very excited about the concept.


Andy Andrews who wrote the book "The Travelers Gift" discusses the concept of a personal advisory board in his video about the book. In the video "The Seven Decisions" he talks about surrounding yourself with people who are where you want to be in a certain area of your life and learning from them. It seem so simple, but why is it not done more often? I will keep you posted on the launch of the Business Marketing Gym. I think sparks will be flying.

212 Degrees - The Extra Degree

What is the difference between 211° and 212°? Yes, just one degree. It is also the difference between hot water and boiling water. Once water boils it gives off steam which then gives off power which can move a locomotive. One degree turns water into power. This is true about people and effort. How many people are out there just coasting along around the boiling point but not actually boiling? What if you put in just a little extra effort, what difference would that make in your business? It could be one extra cold call? It could be one extra follow-up call? It could be a card or letter sent to a former client. Could that little effort yield big results? You won't know until you try. I say make the effort and find out. You've got nothing to lose and everything to gain.

Thank you Sam Parker for your words of wisdom in the priceless book.

Picture of Success

I recently started working with a large sales organization that is pretty amazing. They have an amazing program and spirit. Even though they are spread out all over the United States they use technology to run their business like they are next door. I had the privilege to go to one of their regional conferences to speak. I felt like I was preaching to the choir. They were so amazing I remember feeling, what is left to be said. I recently came across a quote by John Maxwell that epitomizes what I saw at this conference and their team.

"To achieve all that is possible, we must attempt the impossible.
To be all we can be, we must dream of being more.
To reach our dream, we must reach out to others."

This team does all of the above and it shows.

Lessons Learned

Today I was privileged to train a group of 20 insurance sales professionals. I must admit I was nervous going in, especially when I found out the President of the group was going to stay. As we got into the training, I felt more relaxed and felt I was able to connect with most of the team. I really love what I do because of the people I get to meet. They are so awesome.

When I got back to the office I took time to look at the evaluations. Overall they were favorable. After reflecting on the evaluations and thinking back on the training I was struck by a common theme. The Get Clients Now! systems was well received. It is easy to put together and easy to implement. The need for follow-up is critical. There needs to be accountability built in through the on-going coaching. Finally, if you get just one thing from the program, you are already ahead of the game.

I want to elaborate on the last comment. You see all of these sales professionals are very busy, working under tight deadlines with high expectations. On top of that, some of the seasoned professional are already successful doing business the way they currently do business. So the idea of adding something new to their already full plate may seem a bit daunting to say the least.

The take aways I tried to leave them with were:

• If you do one thing different, you will improve sales.
• It only takes a little extra effort to make a big difference in your sales.
• When they suddenly become distracted by some new initiative, they now have a plan to go back to refocus their efforts. With out the plan, they would just feel lost as to what to do next. That was very frustrating.
• Having a plan is better than not having a plan. It's a place to start and then restart.

The Experts Agree -- Make Time for Marketing

I hear it a lot from the business owners I work with; "I don't have time to market." Yet the reason I am working with them is because they are frustrated by the "Feast or Famine Cycle" of their businesses. So how do you handle this paradox of being too busy to market but concerned about becoming not be too busy with billable work? CJ Hayden speaks to this very subject in this excellent article entitled: Making Time for Marketing. As you know I am a licensed facilitator for her program because I feel her program is the most effective program of marketing a business owner can implement in their business. Read this article and see why I love CJ Hayden, her program and her marketing philosophy.

Blogging & Social Media -- What's all the buzz

Unless you have been living under a rock, you probably have heard about blogs. But what about social media? What is all that about? Is it for business?


Here are some statistics to show you just what is being said about Social Media:

• 48% of business leaders spend 2-5 hours a week using social media tools to generate leads and find new clients (Source: socialmediaiq.com)
• 42% of sales managers view blogs and podcasts as very important sales generating tools (Source: MarketingSherpa)
• Of the Top 8 most visited sites worldwide, 5 are social networking websites – MySpace, Facebook, Orkut, Live.com, YouTube (Source: eMarketer)

I had the pleasure of meeting Leesa Barnes in September at a conference that we both attended. Her book Podcasting for Profit was literally in the presses and being published the next week. I learned a lot from her about Social Media. I wasn't surprise then when I got an email about her telesummit she is putting on about this subject. I must say I think it is very exciting and very innovative. I am also amazed the low investment to be able to learn cutting edge material from all the experts in this field. If you want to know more about Social Media and how you can use it to blow your business out of the water and take it to new heights, then I recommend you check out this site: Social Media Telesummit 2008. I think you will be amazed by what you will learn.

It's a New Year . . . So Now What

We've all been there. It seems like months of preparation and the holidays are over in just a few hours. Then you find yourself looking in the mirror and wondering, now what? What have I accomplished? What's next? Or is that just me.

I must say I had a good year. I had my ups and downs, but overall I feel like I accomplished a lot and found my grove. The most important part of 2007 is realizing that I need to build a business around the lifestyle I want and not build a lifestyle around my business. When I tried to fit in a lifestyle around my business, it never happened. When I planned my business activities around my lifestyle, I was actually doing what I had hoped I could do. Looking back on that now, it seems so simple, but it was not so when I was working too much and not having the lifestyle I wanted.

So what did you learn from last year? What are you going to do differently this year? How will that change your life? I'd love to hear from you.

It's December?

It is so funny how something you know is coming every year, seems to sneak up on you. Here we are again, the last month of the year. Why is it when this time rolls around, business owners are just saying to themselves, I should have made more money. December is the wrong time to think about how to increase revenues. Financials must be reviewed on a quarterly basis if not monthly. Then you have time to adjust the plan. It is sort of like a sail boat. You don't adjust the sails on a ship when you have reached your destination only to find out you are in the wrong place. You need to adjust along the trip. That requires a plan, then reviewing the plan and the behaviors, and finally adjusting the behavior and plan based on the results. I hope as you head into December it is to enjoy the season and not to look back with regret. If not, cheer up, you can still change the course for next year.

You want me to do what?

I was talking with one of my mastermind buddies. I was saying that when I work with my clients, they are always excited about the possibilities. They love the ideas we generate together. We always enjoy our time together. Then the reality sets in, who is going to do all this work? Most of my clients are Entrepreneurs who have limited staff and even more limited time. Each task we generate to be part of their business development strategy seems daunting at best. To me, it is like the saying "it hurts so good." You have to do the work, pay the price, invest the time. But who, where, when, what and how?

The task that is most daunting and needed is a way to communicate with their customers on a regular basis. How do you create an email with a call to action? How do you create an email newsletter? What about the whole email opt-in situation?

I have done my research and read lots of good material from forums and boards. I think for the novice who is serious about creating a culture of high touch marketing, AWeber is the way to go. Their pricing is great, they offer a money back guarantee and a free trial. The have a robust support system and indoctrinate you into their system by demonstrating to you the power of autoresponders the minute you sign up with them. Within an hour you could have an email campaign launched and producing for you. Aweber is the tool I chose to use.

The next question is who? Well to start I suggest you look it over and see what you are comfortable doing. The good news is there are lots of great Virtual Assistants (VAs) out there that can do this for you. They will set it up and update if for you as well as manage it. So it could be really not a burden at all. And the return on investment will be well worth any effort you put into it.

Go check out Aweber.com to see how easy it is to use.

Get Clients Now! It Works if You Work It

I had a great training session today with a group of 8 entrepreneurs. Each was unique in their offerings and business models. They all shared one goal, to get more clients. As we worked through the program and developed the plan, it became clear that they were feeling alone in their struggle to build their business; frustrated and feeling isolated. It was very nice to see the room relax and lighten up as each shared their struggles, goals and aspirations. It was amazing how they all had so much in common even though their businesses are so very different.

I share this because I think there are a lot of entrepreneurs out there thinking, no one understands what it's like to have someone hang up the phone on them. No one knows what its like to get rejected. And yet, I find that cannot be further from the truth. Owning your own business, being your own boss can be very rewarding and also very daunting. The key is to create a community so you are not alone. For me the Get Clients Now! program does just that. The eight people that sat at that table today will always have a connection. Whether they stay in touch or not, there is someone out there that knows what they are going through and is rooting for them. And if they are lucky, if they use the system, they are helping them stay accountable.

Cool Resource

I was on an online board recently and stumbled across this site. CJ Hayden actually recommended it. It is a collection of resources in the sales arena. It's worth a look. I am always looking for new and cool ideas. Here is a one stop shop for sales. Check it out at www.salesopedia.com.

It's not a Fad

Entrepreneurs are here to stay. Check out this recent blog post based on an entrepreneurial study done by the SBA:

Growing Firms in the Entrepreneurial Economy
Recent reports from the SBA find that entrepreneurial firms are now over 50% of the GDP, and have created about 78% of all new jobs every single year for the past twenty years. (To read the rest follow the link.)

The point is not only are entrepreneurs responsible for job growth, but their businesses are sustainable. I say that is good new!

Why am I so amazed?

It has been a good week. There have been a lot of reasons for this. The main reason is because I have been doing what I tell my clients to do, consistently behave. After four steady weeks of good marketing behavior it is finally paying off.



The next step -- to continue behaving. It would be really easy to sit back and enjoy the fruits of my labor. The truth is there is still more work to be done. Just like planting a crop, the job is not done at the harvest. The soil needs to be taken care of afterwords. So to in marketing. As I continue to care for my clients, plan for my meetings and seminars, I must still cultivate. For without cultivation, there is no future harvest.

It's a process . . .

"It's not so much what you get from goals that matters, it's what you had to become to get it that's yours forever." ~ Jim Rohn

Believe to Achieve

"If you see it in your mind, you're going to hold it in your hand." Bob Proctor

I have always believed this and it is wonderful to see it come true. I worked with a client who was working on a dream. It was a big dream that was one of those uphill battles. Today I was able to see it is coming true. The amazing thing is they always knew it would.

In the movie South Pacific, there is a song that talks about having a dream and the words go something like this: "You have to have a dream, cause if you don't have a dream, how you going to have a dream come true."

What is your dream? Can you see it? It should be like a movie picture in your mind. Walk in it, smell the smells, taste the tastes, hear the sounds and be in the space. It's your dream and you can make it come true.

Know your audience

I have the privilege of giving a 10 minute presentation next week to a networking group I just joined. I honestly was not sure what to present. My business is very diverse. After talking with a couple of colleagues I decided to take an informal survey of the group to see what their biggest marketing challenge is. I am already getting responses. The good news is now I can try to tailor my presentation to the needs of the group.

Lesson learned: Know your audience, take a survey and give the results in your next presentation.

Virtually Yours

It's true, you can run a business and never leave your office. I have the pleasure of working with a new client who happens to be located about 500 miles away. We have never met in person, it was a referral from a happy client. What makes this so nice is that I never asked for the referral. It came all on it's own. My client was talking to an associate and marketing came up. He then mentioned what I was doing for him. Next thing I know I am working this his associate. So remember two things:

• First, if you have a phone and the internet, you can do business anywhere with anyone.
• Second, if you take care of your clients, they will take care of you.

Have a great day, where ever you are!

Networking - It works

I invited a client to a networking meeting I go to. He was skeptical, he's been to other programs and found them to be not productive. It was a great feeling to watch as he bonded quickly with the group and walked away with three good referrals. What made the experience exceptional for me is I prepared him for the meeting. He came ready and because he was prepared, he was successful.

The lesson learned: Research the networking venue before you go. Show up prepared and then work the meeting.

Business Marketing Gym . . . a seed

I have been working on developing this program now for four months. I am so close to launching this I can see it. When I get this close to a new program, I find it hard to sleep because I am so excited. I wake up in the middle of the night with an idea or a plan. It is so strong I have to run down to my computer and type it in so I don't loose the idea.

I think this is true with any great business idea. It starts as a small seed. Some seeds are good and so are some business ideas. Some are not. When the idea or the seed is good, with a little of attention and some TLC, it will grow big and strong. I have been watering and cultivating this idea now for four months and I know in a short time it will be big. That is because I stuck with it. I also had to let it rest a bit. Just like when you plant, you have to let the fields rest a little. I needed to let my ideas rest, and see if I was really committed to making it work. I am glad I did. It is going to be so awesome.

I work with an entrepreneur who has probably 10 business ideas a day. When asked how she manages all of the ideas and runs a successful business, she said she learned a great lesson. Whenever she has an idea that she thinks is really good, she sleeps on if for 72 hours. If after 72 she still thinks it is truly a great idea, she goes for it.

Enjoy the seeds, nurture them when you can and don't be afraid to let go of some.

Forget the Fear, Go for the Money

I know people would rather die than speak in public. But if it was going to make you money, don't you think you could work on conquering that fear? Public speaking is one of the most effective ways to generate leads and build credibility. After all, imagine speaking in front of a group of your target audience about something you know a lot about. Now have a seminar or offer to pitch or share at the end of the presentation. Hello, can you say ca-ching? Seriously, even if you don't want to "offer" anything at the meeting, have a drawing for a report or book. Collect all the business cards of everyone in the room. Give the prize away and run home and follow-up with all those warm leads. It just doesn't get better than that. I came across a good article that talks about speaking to make money. Follow the link and check it out. I think it might help you be focused as you prepare a speech and take some of those butterflies away.

Public Speaking as a Powerful Tool to Get Business

Mastermind Groups are Great

I met with my bi-weekly mastermind group today. I was in one of those "stuck" places. I did not even know what to ask. Thanks to the great energy of this group, it did not take me long to get unstuck. By the time I got home, I had developed a 26-week Marketing Implementation Training which I will launch in November. It's amazing when you are able to have someone else clear the forest so you can see the trees. I was just too close. Now I have clarity.

If you don't have a mastermind group yet, get one. It's like money in the bank.

Leesa Barnes - Podcasting for Profit

I had the distinct pleasure and privilege of interviewing Leesa Barnes. Leesa has been an entrepreneur for years and has become an expert in the field of Podcasting. For me this is a new concept in business. I never really understood what podcasting was, so when I met her at the recent Milana's Coaching Super Summit in Baltimore, I became a sponge soaking up her knowledge. I then purchased her book, just published called Podcasting for Profit. What's nice about the book is that it is good for the newbie or the experienced podcaster. I talks about the how to and then it talks about once you know how to, what to.

Leesa is an amazing entrepreneur who has a lot to offer any entrepreneur who wants to add sound, voice or video to their web site. Why would you want to add podcasting? Check out her site at http://www.leesabarnes.com/ to learn more. For me, the Internet can be a cold platform with faceless, nameless beings promoting product. I want my clients to be able to become a warm, live being that has a solution. Podcasting will add a different dimension to web site that cannot be accomplished any other way. Here is the link to the recording: http://www.leesabarnes.com/expo-recap-and-book-adventures/trackback/

Enjoy.

Someday Isle: George Allen Quote

Someday Isle: George Allen Quote

I found this blog and quote because I am now part of a networking group with Matthew Best, a Coach for Entrepreneurs. What it made me think about was how cool it is that in life I have reinvented myself many times. I imagine that is a life long process. The best part for me is that as I change and grow, I enjoy life and myself so much more. That is when business becomes fun. You do what you love and you never have to work another day in your life again.

Focus On What You Want

I know this seems obvious, but we often tend to dwell on what we don't want. What does
that have to do with business? How often do I hear people talking about those clients from @#$%. We talk about all the things we don't like about them and how they drive us crazy. What we don't realize is that when we do that we actually encourage more of those types of clients to wander into our lives.

Instead, focus on the characteristics you are looking for in a client. For example: "I want clients that are motivated, ready to take action and appreciate what I do." That sounds so much better then: "I don't want clients who are demanding, unappreciative and unmotivated." Focus on what you want and get more of what you want. Also, if there is something you want in a client, it might help if you are that way in your transactions. Remember like begets like. It's the law of nature.

Can You Hear What I Hear?

I had a great experience today. I was training a great group of people on marketing. My focus was the Get Clients Now! Program with a few extras. As we got into the session, I realized one of the team members had some internal dialog going on that might have been holding her back. You know what I mean -- the voices in your head? When we discussed the baggage we bring to sales and marketing or work in general, she made a funny comment. She said, "Sometimes the voices in my head are so loud, I think other people can hear them." Have you ever felt like that? I know I have. I really enjoyed her honesty and candor. The question is, are there any voices going on in your head that might be holding you back from your success?

Here are some of the things those voice might be saying?

"You don't deserve to be successful."
"What makes you think you deserve that?"
"It's not polite to talk about money with a stranger."
"Don't ask questions, that is too personal."

Those are just a few. Can you see how those voices could get in the way of closing a sale? Think about what internal dialog might be going on in your head. Become aware and once you are aware you must interrupt those conversations and change the words. Instead let the noise sound something like:

"I deserve success and it comes easily to me."
"People need what I have to sell so I will ask the right questions to help my clients."
"Questions are good, they help me understand what my client wants and needs."

I'm A Member!

Well I have finally decided to honor who I am, a blogger. To that end, I have joined Technorati. Check it out! Technorati Profile

Are You Replling Clients?

No, I don't mean because of personal hygiene. It's something so subtle we don't even know we are doing it. Let me give you an example:

The other day I was working with a client. During our two hour consultation we were very productive. We covered his niche and narrowed his focus. We discussed products and services. We even developed some steps to reach them and implementation strategies. As I was wrapping up the discussion with my client he said something to the effect, but let's be careful, because I am too busy for too many clients right now. It was in that moment that I knew why his business was not growing the way he wanted. He was sending out the message to the universe that he's too busy for more work, he had more than enough work to handle.

Are you sending out the message that you are too busy to add on another project? Do you feel overwhelmed by the prospect of more business while trying to develop a marketing plan. Remember, you are not alone. It is the plight of many a harried entrepreneur.

So what is the answer? First, take a deep breath, now exhale. It's time to take a look at what is keeping you so busy. Is there any thing you can outsource? Is there anything you can add to your stop doing list? It's time to re-frame your thoughts and to say to yourself, "I have all that I need to get it done." "I am open to working with new clients." It's time to reach out, get some help and then help those who need your help!

Part of History

I am still climbing down from the clouds after spending the weekend at a historic event. Milana Leshinsky, best known for her "Telesummits," came out of her home and held her first live event. I have the pictures to prove it. My business and the business of my clients' will never be the same!

"A relationship is not something that you pursue; it's what happens to you when you are immersed in serving the dreams of your customer." ~~ Tom Peters

Planting seeds . . .

I sometimes find myself frustrated with the "quick fix" "get rich quick" schemes you hear over and over. People go in with their eyes glazed over with visions of money and fame. Within a short time they are disillusioned. Only a few will make it in those programs. The rest struggle and end up losing money.

I do believe you can make a lot of money, and you can make it as quickly as you want. However, I believe it takes a lot of work, a behavioral plan of action and a great shift in your thinking.

For example: When you first start out in the career as a sales professional, you find yourself face to face with a phone and the dreaded cold call. Yet if you keep your eyes on the goal and stay focused on the task, that "behavior" is a short lived behavior. Why? Because the cold calls are little seeds you plant along the your path. Once the seed is planted you start to cultivate, fertilize and nurture those lovely seeds until one day it turns into a sale. After a while you get better at planting, you learn what fertile soil looks like and the harvest is sooner than before. But you have to plant the seeds. You have to do the behaviors.

Jim Rohn said it best: "Either get good at planting in the spring or become very good at begging in the fall."

Enjoy the harvest!!

Coaching Super Summit

I just got back from an amazing weekend in Baltimore, Md. I attended Milana's First Coaching Super Summit and it was just mind shifting. I hope over the next few days to pull my thoughts together and share some of my "ah ha" moments. For now I wanted to share this:

Do, Document & Delegate

Everything you do in your business, document the process down to every letter and email you send. Create a file to store all this information. This will then become your SOP (Standard Operating Procedures) or your Business in a Box/File. Then assess what someone else can do more effectively both in cost and time. Let it go, delegate it and then you do what you do best. Do those things that bring out the brilliance in you and your clients. If you do this you will create a business with the lifestyle you have always wanted. You will also have a business you can sell or license later on.

More to come . . .

Coaching as a Tool

I work with many entrepreneurs. Each is unique in their business models, industries and offerings. However, there seems to be one common thread that I find with my clients, they all like to coach their clients. No they are not all coaches.

Mini-Case Study of a Coaching Non-Coach
I work with an accountant who is not satisfied with preparing taxes, he wants to guide his clients to help them make good decisions in their businesses. He coaches his clients so they look ahead and make good decisions that will secure their financial future and insure a sustainable business. The funny thing is that he never realized he was "coaching." It was just part of what he does. So now, when tax season is over, he is not done. He offers a quarterly coaching program. This includes several phone conversation, reviewing of monthly financial statements and a set amount of email communication.

The benefits for his clients: They get on-going support throughout the year. They also do not get surprises at the end of the year. In the last quarter of the year, they are able to make educated decisions in order to ensure they are not hit with a high tax liability. They also get long-term as well as short-term strategies.

The benefits for him - the accountant/coach: He now has a new revenue source/profit center. This is a great source of cash flow that is predictable. This also allows him to continue to grow and develop a long-term relationship with his clients.

When you start to add up all the benefits you see the win-win. The next step is to create a deeper win. As he grows the coaching/retainer accounts, he can create a mastermind group or training for his clients. This will allow him to do some group coaching/training (for a fee) and his clients will be able to network and possible develop some business relationships that had not been possible before. Pretty cool.

So if you think that coaching might be a great profit center to add to your practice, consider going to the following training. I will admit that I am a volunteer helping the facilitator with this event. I cannot imagine a more worthwhile event. To learn more about how you can add coaching to your practice or your business tool bag, check out: The Coaching Super Summit. It is going to be in Baltimore and it will be life and business changing.

Moms, Summer, Kids and Business

What do all of those words have in common? For me it is a bit of chaos. I must be honest, I find Summer to be a difficult time to maintain, let alone build a business. I find myself juggling meetings and running kids to camp. I find the mind shifts getting harder and harder to make. Maybe its an age thing, I don't know, but I know from September to May, I feel much more present in all of my worlds than I do during the Summer. I might be the only one experiencing this, but if not take heart, you are not alone.

So what can be done. Well as you know hind sight is 20/20. As I reflect on my year and start to plan next year I have developed an outline of a plan. For me I will need to focus generating the bulk of my revenue from Mid-September to May. I will plan events and trainings during those times. I will schedule R&D (Research and Development) of new products and trainings during the Summer. I can do that on vacation or during those moments when I am waiting to pick up or drop off. I will plan limited meeting for the Summer and know that I am set.

I don't mind the pain I feel now knowing I have a plan for next year. You see I have chosen to learn my lessons and to hopefully not repeat history.

It pays to know your customers

I just finished working with a client who owns a small fireworks tent business. He is basically in business two weeks a year and some planning the rest of the year.

One of the things he does is ask people to sign his mailing list. In the town he is set up in that is a daunting task. People are very private and don't want to get on a list. He typically gets about 10 to 15 people per year to sign up. Each year he adds to his list and sends out a letter a few weeks before he sets up his tent. In his letter, he lets his customers know when he will be set up and makes a limited time offer. This year he sent out 22 letters. Of the 22 letters 2 were returned because of bad addresses. Of the 20 remaining, 11 were returned. That is an amazing statistic. What is more amazing is how excited the people where that he was coming back and how they looked forward to coming to his tent. They all made substantial purchases and felt welcomed.

The main comment my client heard was how nice it was that he personalized the letters. The key was the letter was short and sweet, one paragraph long. Then he hand wrote a note to each one, mentioning something he noticed about them. They knew he paid attention to them. One simple letter that probably took him an hour to write, generated lots of good will and revenue.

Yes Virginia There is a Santa Claus

Every now and then you need a bit of a lift, a pick me up. Yesterday was one of those days. I was checking my emails and my mentor sent me this link which he had on his web site: www.vicjohnson.com. He is a motivational guru. Anyway, if you ever have one of those days, open this link and enjoy and remember anything is possible. Link: Dream a big Dream.

To blog or not to blog . . .

That is the question? I say blog. I love to write and to pontificate. So what if no one is reading, it is still out in the universe.

For business, blogging is an opportunity to share insights, thoughts, concerns and latest tips and tricks to help your clients. It's all good stuff. I like to think of a blog as an online newsletter. It gives companies a way to stay current and relevant in a rapidly changing and disposable world. Here you can be up to date in seconds.

So I say go ahead, blog away.

Blogging as a Metaphor

I just found a cool blog and the blogger sent out a challenge as a group blogging challenge. How would you explain blogging to your mother? Specifically, as a business strategy. I found it because I was looking for cooking metaphors, so here is how I would explain it to my mom.

Mom, in business we have many tools we use to get the word out about our businesses. Traditionally, we use yellow page ads, networking, word of mouth and web sites to name a few. A new tool that I like to keep in my tool box of marketing strategies is a blog. Blogs are a way to stay relevant and current, to unleash my creativity and allow my web site to to be a place people come back to. It is my hope that if I blog often and well, people will long for the next edition and thus I will be in the "top of their minds" when they are in need of my services.

So for me a blog is a tool I use to help me get the word out. I like having lots of tools.

The Verdict Is In -- The Business Marketing Gym is a Success!

I have to admit I was nervous about today. When ever I launch a new program I have butterflies in my stomach. The good news is they were flying in formation. I was able to harness the energy.

After everyone was fed and formally introduced, we jumped right into the meeting. In no time the group was helping each other create customized "30-second commercials." It was amazing how quickly everyone bonded. Before the meeting was over two members found a way they could work together in a Joint Venture. In fact, it took a little creativity, because it was not obvious at first that they would make good joint venture partners, but once the match was made, I could see the wheels turning.

I find myself really looking forward to the next meeting.

Why You and Why Now?

Those are words that might strike fear in the heart of normal people. It doesn't have to though. If you take time to know what your fit is and what makes you different, then this will be just a normal every day conversation. Over the years I have done lots of research on this topic of "differentiation" and my favorite way to describe it is this way. There are three ways companies can differentiate themselves.

1. Cost - They are the cheapest in town (when you think low price I am sure a company pops into your mind immediately.
2. Technology - You can have cutting edge technology, the latest and greatest. Usually this is not low price. (Again, if you think about it you can come up with a company that is known for its technology savvy.)
3. Customer Intimacy - This is when you take the time to really service your customers, get to know them and stay in touch with them, even if they don't buy right away. (This is how a lot of the VIP programs were developed, to learn more about their customers so they can service them in a meaningful way.)

So the question is do you want to be known for low price, high tech/expensive or customer intimate/driven? Once you make that determination, then you can put your game plan together.

Are you fishing in the right hole?

I was reading a book on Rainmaking and the author suggests that sometimes being a Rainmaker is as simple as fishing where there are fish. He notes that people spend lots of money and time on the right fishing rod, bait and tackle. They work on their technique. They spend their day wondering why the fish aren't biting, only to realize there aren't any fish. Do we do that when we are out marketing and selling our wares?

Do we know our niche? Who are we selling to? Do we know where they hang out? Do they have the money to buy? Are we speaking their language? Do they understand our fit? After all what good is walking into an assisted living facility with play equipment for children. Are we networking at a Manufacturers Association when we need to be speaking to Human Resource Professionals.

Go where the fish are and then carry use the right bait.

Have you found your voice!

I had a delightful Mother's Day weekend which included a Family Movie Night. The movie we watched was Happy Feet. It was a delightful story and for me the take away was "Find your voice and be the best you you can be - In other words, Be Authentic." I have seen this lacking in the business world. Especially when it comes to Entrepreneurs who go from one project to another depending on which way the wind blows or where the money is. I have come to understand that it might make sense to slow down to speed up and find your self. Your True North as Covey says. Then, and only then, can you know what your fit is in the world. That will be the passion you bring to the marketplace. Then the money will flow and it will never feel like work for you will be honoring who you are.

Coming of Age

It sounds silly, I have been in business for over 14 years, yet this week I did something that was way out of my comfort zone and made me feel "grown up." I had a professional picture taken. It seems like a little thing, but for me it was huge. At first it felt somewhat self indulgent. Then I realized this is all about business. I teach my clients to put their best foot forward, after all you only get one chance to make a first impression. So I decided it was time to have my first impression a lasting one.

So take a look at your pictures, are they professional, are they outdated? If you answered yes, consider meeting with a photographer and getting it updated. And by the way, they can work miracles.

Press Releases

I am always looking for ways to help my clients. I recently stumbled across an online Press Release service that is easy to use and pretty affordable. It is PR.com. What is cool is about it is that you can create a press release and send it to a specific target audience. For example: I created one that I wanted to get out to the business community. I used the general category of Business. You get one category for free, so it was free. In one day it came up on a search engines! With just a little budget you can get more exposure. Check it out.

Drip, Drip, Drip . . .

Have you heard the term "Drip Marketing?" I intuitively knew what it was, but just learned the term. What it means is to continually keep a client or prospect taken care of by touching base with them on a regular basis. This is called "customer intimacy." I love the concept of creating a schedule of events that you implement on a monthly basis so that you can let your clients and top prospects know you are there. It is as simple as once a month sending items like a relevant article, a thank you card, a survey, a referral request/card or a holiday card. The key to making this work is a good contact management system so that you can automate the process. So don't forget to drip on your customers, or they won't grow with you!

Birth of a Gym

After some market research and some conversations with clients and friends, the Business Marketing Gym was born. What is the Business Marketing Gym? It is a mastermind group for business owners who want to build their businesses and create a lifestyle not a job. In the Business Marketing Gym there will be a training session and then there will be a mastermind session. During the mastermind session the group will problem solve and create together. It is very exciting. What is more exciting is that I get to work with the people I already love to work with and help build their businesses. I will partner with some of the brightest minds in the area to bring real value to the group. Stay tuned to hear more. And to check out more about the Business Marketing Gym got to www.businessmarketinggym.com.

Are you Referable?

As I help my clients with building not only a business development program (new revenue) but a retention program, I am struck by the concept "are you referable?" After all the best way to get new business is to work referrals, but that asks us to assume that we are worth referring. Is that always true?

I recently sat in on a meeting to help hire an administrator for our school. As the parents sat in a circle grilling (interviewing) the candidate, it became very clear that there was a clear sense of unhappiness amongst the ranks. I am relatively new to the school so I had not formed an official opinion one way or the other. My needs are being met. However, my kids are young, still in the pre-school and lower-school. Clearly it becomes more critical as they move their way up the school system. So I started to hear the rumblings of unsettled and unheard parents. What struck me came from a marketing standpoint. Retention was an issue. And clearly it was not being addressed to the satisfaction of the parents. So I asked myself the question, if we cannot retain our families, how are we going to get referrals.

Even in a school environment, customer service is critical. In fact, it is the most important thing. Yes, the kids getting a superior education is important. Yet if we don't treat the families being served by the school with respect (which include the parents and kids), the school cannot expect to grow.

This is a good lesson to learn as I help my commercial clients to take care of their customers before they are asking to be taken care of. When you do that, the business will come.

Sharing the Love - Love of Customers!!!

Have you ever thought of doing something special for your customers? After all it is Valentine's Day and we love our customers, right? So try something different to stand out from the crowd. Take your top 20% and send them chocolate and tell them how much you appreciate their business. If there is a gatekeeper you have been trying to get past, send her a stuffed bear holding a heart and say "I've been trying to win you over, Happy Valentine's Day." Use this time to think outside the box.

Tell me a story . . .

I just mentioned my 5-Minute Networking experience. While I was there one of the participants sat down in front of me and asked me to tell her a story of what I do. I was taken back. And then I realized how easy it was to give a testimonial through a story. In those 5-minutes I shared more and learned more with her just because we each told stories. We were both excited and proud to share our experiences. It felt more like I was talking to a friend.

The next time you are out at a networking event, try using a story to make your point. In fact, start collecting your stories now and have them ready to use when you need them. It works!

5-Minute Networking

I just experienced a new form of networking. Our local Chamber held it's first 5-Minute Networking event. There is a web site that explains more about it: http://www.5minutenetworking.com/. I was not sure what to expect at first. After all, what can you get done in 5 minutes. It's amazing how nice it is to have minutes to truly talk to someone and hear what they do and share what you do. It was a fun event, and beneficial.

When I think back on the Business After Hours, I realized you don't even get that much time and no one wants to hear your sales pitch then. Here we were in a focused meeting to just give our sales pitch and we had 5 minutes to do it. Brilliant. I cannot wait until the next one.

Goal Setting on Steroids

Ok, I know that sounds a bit crazy, and maybe it is. I am so excited that I wanted to share with you an article I found about a goal setting program that is so amazing I am convinced that I will hit new marks this year! I hope you enjoy it.

How to Set Personal Goals That Inspire You to Take Action
Remember when you thought you could do and be anything? The innocence of early childhood is perhaps the last time you were unencumbered by perceived limitations and labels. Personal goal setting was simple, and there was no doubt you could achieve anything.

When asked, “what do you want to be when you grow up?” you would have responded with whatever struck your fancy that day, whatever you were “in to.” You did not concern yourself with how you would do it, if you could do it, or if you should do it. Your dreams were based on what you wanted, pure and simple. You set personal goals based on wonder and curiosity, not practicality.

The dreams of childhood were big dreams. Travel into space, win a medal at the Olympics, become a rock star. Soon enough the dreams become modified to reflect what is practical and expected of us. This is precisely when most people start having trouble setting personal goals. The dreams are no longer larger than life, so why take steps to achieve them?

Big dreams inspire big action. When you set personal goals, they need to have huge payoffs for you in order for you to take consistent steps to achieving them. You need to feel excited – even giddy – at the prospect of seeing your dream come true.

When you aspire to something that is less than what you really want, procrastination sets in. With a big dream in your sights, procrastination is a lot less likely to occur. You may have heard of making a “life list” of places you would like to see, things you would like to try, and dreams you would like to see realized. Instead of making a list of goals based on what you think is attainable or would fit into your life, start your personal goal setting with a life list of the big stuff that really gets you going.

Here again, draw on the feelings of childhood for inspiration as you set personal goals. Remember the annual letter to Santa Claus? Even if you did not celebrate Christmas, you can imagine the wish lists sent to the North Pole were not full of realistic, practical requests. They included the biggest, best gifts a child could think of, because there was always the possibility that Santa would bring you exactly what you wanted.

Dreaming big has the added benefit of inspiring others to come to your aid in your pursuit of the goal. If your personal goal setting is limited, or “small,” why would anyone want to help you achieve them? People want to be part of something special. Big goals motivate friends, family, and even complete strangersto help you reach them.

When you set personal goals, go back to those childhood aspirations. Sure, you may not want to be an astronaut anymore, but the old dreams can spark new life goals. Perhaps you would like to go to a grown-up space camp or become an amateur astronomer. Whatever goal you set, make it big. As the ancien temperor Marcus Aurelius said, “Dream big dreams; only big dreams have the power to move men’s souls.”
Copyright © 2006 Vic Johnson

Vic Johnson is a popular motivational speaker, author and Internet Infopreneur who has created some of the most visited personal development sites on the Web. To learn more about the power of big dreams in goal setting, download a free copy of 13 Secrets of World-Class Goal Achievers

A Time of Renewal

I have been so busy in the last month that I have not updated my blog. In fact, I was so busy, I didn't even remember I had a blog. So today I took a deep breath and decided it was time to reflect and regroup. Here I am at the computer, just me and my thoughts. As I look back on 2006 and look forward to 2007, I am amazed at what a difference a year can make. I think everyone should take a few minutes to review and refocus. It is a time of reflection, a time to purge and time to cleanse. As it relates to business, it is a time to set goals, eliminate distractions and to slow down to "smell the roses" while you plan the year.

With planning in mind, I recommend developing a plan that looks out and then focuses in. For example:
How much money do you want to make in 2007?
How many sales a year will that be?
How much is each average sale?
How many people do you need to see and how many will you close?
How much vacation do you want?
When you obtain that goal, what will be your reward?
How will you reward yourself along the way?
How will you know when you are successful?
What is success to you?

These are just some of the questions I ask myself as I develop my annual plan. Good luck, and I will look forward to great new things for all of us!

To Blog or Not to Blog . . .

I have just stumbled across several articles about why businesses should add blogging to their marketing activities. I do it because I just love to blog. It gives me an outlet for my creative side and a chance to stand on a soapbox or two. Yet, according to these articles there is a practical side, one that will enhance the bottom line. Blogging will drive traffic to your site, be a revenue generating profit center and adds a human side to your site. I have to agree. As I blog and share my stories or those of my clients, I find that I process outloud (online), and I have revelations that I share with the world. Okay, only those few people who chance upon it. Now imagine promoting it and actually being proactive about your blog. Millions of people could be reading your posts. Pretty cool.

As a business owner and coach, I suggest to my clients to add a blog to their sites and use it as an online newsletter. A way to add fresh content to their web sites. Now I have proof and validation that I am right. Read the article for yourself. Cool Blog Article!

Showing Up Can Be Half the Battle

It's amazing the stories I hear about customer service, or the lack of it, from my clients. I am starting to believe that if you just show up you can get the job. The question is what do you have to do to keep the job. Well, I think good old fashioned work ethics and ingenuity will get you there.

1. Show Up
2. Be Fair and Honest
3. Do what you said you would do
4. And, follow-up.

Seems almost too simple, but if you do these simple things, you will have more business than you can handle.

Mom's and Business

I work with a lot of "momprenuers," and I love doing that. Not only can I help them with their businesses, but I understand their world. I just ran across a nice article that talks about how to juggle both and keep balance. Enjoy it if this is something you want to know more about. It's called: 10 Tips for Balancing Work and Motherhood.

How can you qualify a prospect on the web?

Have you ever wondered if someone who clicks on your website is really serious about your product or service? I have! Then I ran across an awesome tool that I added to my website, an assessment. It is there to help me generate leads and qualify suspects from prospects. I just set it up today, and I already see what a valuable tool this might be. I think with a little time and tweaking, you can create really good assessments that will allow you to pre-qualify clients that are a good fit, and one's that are not. Check out my assessment (which only took me 5 minutes to create and 5 minutes to put on my website). Marketing Assessment

Entrepreneurial Mom's - A breed of their Own

I just read a great article about mom's who want to have it all and are finding ways of doing it. They create businesses so they can have the flexibility to raise a family, bring in an income and maintain their professional side of their lives. Clearly when women have children they don't stop being the individuals they were they just add a new role. Read this article to see how some are doing it. I find it fascinating and not surprising. After all I am one of them. Working Mom Shift

A Moment of Pause

Last month was a whirlwind. I really enjoyed what I was doing. As I sat down today to work on my business, I realized that I had billed 49 hours for just one client. I remember feeling tired, now I know why.

Today, I enjoyed writing press releases, working on business cards and doing some research. It was great. I had no appointments. I was on my schedule. For me it was a moment to recharge my batteries and re-group. I forget how important it was to do. I certainly suggest it to my clients, but you know how that goes.

Tomorrow, I am back to usual hectic schedule. I am ready and energized to face the day. I am grateful for my moment of pause.